Collecting information contained in transmissions made by Subscriber through the Service directed at the Provider, its underlying providers, Internet web sites, or other service providers to which access is provided as part of the Service, is necessary to provide the Service. The Provider’s detailed business records generally are used to help make sure subscribers are properly billed; to send subscribers pertinent information about the Service; and for accounting purposes. Subscriber information is also used to execute requests and orders placed by subscribers with advertisers, merchants, and other service providers; to understand subscriber reactions to various features of the Service or the Internet; and to personalize the Service based on the interests of subscribers. Such information helps the Provider improve the Service and uncover unauthorized access to the Service or subscriber data and may be provided to law enforcement agencies in the event of such unauthorized access. We may use technology or other means to protect the Service, protect our subscribers, or stop you from breaching this Agreement. These means may include, for example, filtering to stop spam or increase security. These means may hinder or break your use of the Service.